SMS is Vital to Crafting Retail M-Commerce Strategies

Mobile sites and mobile apps may command most of the sex appeal when it comes to mobile marketing, but SMS is vital to online retailers’ marketing strategies.
While retailers and marketers spend ample time developing mobile apps and sites, David Geipel, co-founder of QWASI Inc, says text messaging is the workhorse of mobile marketing, and can work to boost the profile of apps and sites. “Text messages are direct, conversational and interactive, something that is not always true about other forms of mobile engagement,” he says. “As brands deploy apps and mobile web sites, SMS becomes even more important to drive customers back to the apps or newly designed and updated mobile web sites.”
Every retailer faces the decision about how to balance various parts of a mobile marketing strategy, he says. But every mobile marketing plan needs to include text messaging. “SMS is the lowest common denominator to any strategy, and it cannot be ignored,” Geipel says.

This entry was posted on Thursday, November 17th, 2011 at 3:30 pm and is filed under Text Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.